A home fragrance brand with ethical and sustainable values, handmade in Golden Bay.
I have been working with Living Light for many years, from logo design through to all brand touch points: stationery, packaging, advertising, website design, signage and trade stand design. Every few years we re-evaluate the branding to make sure it is aligned with market demand and direction the business is moving in. This involves brand strategy work such as market positioning (New Zealand and internationally), competitors, and the company’s values – which in Living Light’s case, are offering products that benefit the consumer, the environment and the local community.
The Dream collection candle packaging won Gold at the New Zealand Pride in Print Awards 2017.