A successful packaging evolution for this popular coconut water.
Coconut water brands are fiercely competing on supermarket shelves for consumers attention, and Cocofuel was having difficulty standing out. I first undertook competitor analysis and established a hierarchy for key brand and product information. The logo was then made larger and in a darker hue for more contrast against the light background. Photographic imagery was reduced to the most important visual cue: the product inside the pack, coconut water. This image was increased in size so both coconut and water are prominent. Circles were used to neatly house key product information.