Client work


A successful packaging evolution for this popular coconut water.

Coconut water brands are fiercely competing on supermarket shelves for consumers attention, and Cocofuel was having difficulty standing out. I first undertook competitor analysis and established a hierarchy for key brand and product information. The logo was then made larger and in a darker hue for more contrast against the light background. Photographic imagery was reduced to the most important visual cue: the product inside the pack, coconut water. This image was increased in size so both coconut and water are prominent. Circles were used to neatly house key product information.

More about Cocofuel

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